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News10NBC.com Advertiser Guide

WHEC-TV offers the following advertising services:

• Local TV Airtime Advertising on NBC Ch. 10
• Local TV Airtime on News 10NBC Pinpoint 10 Weather Channel
On Time Warner Cable Ch. 110/Digital Ch. 10.2
• PDA/Cell Phone Text Messaging
• WHEC.com Website Advertising
• Production/Creative Services

For more information, please contact us today:

Name Position Phone Number E-mail Address
Arnold Klinsky General Mgr 585.546.0701 aklinsky@news10nbc.com 
Lauren Burruto General Sales Mgr 585.546.0712 lburruto@news10nbc.com 
Bill Bagley Local Sales Mgr 585.546.0717 bbagley@news10nbc.com 
Christine Sibilio Acct. Executive 585.546.0713 csibilio@news10nbc.com 
Paul Nesser Acct. Executive 585.546.0719 pnesser@news10nbc.com 
Amy Szostak Acct. Executive 585.546.0724 aszostak@news10nbc.com 
Julie Burke Acct. Executive 585.546.0714 jburke@news10nbc.com 
Jennifer Thomann Acct. Executive 585.546.0718 jthomann@news10nbc.com 
Maát Reed & Lynda Tibbits Jobshare Acct. Executives 585.546.0722 jobshare@news10nbc.com

LOCAL TV AIRTIME

WHEC-TV/News10NBC, Rochester, NY
We pride ourselves on designing television advertising packages to meet your specific objectives. Sponsorship packages are available upon request within 24 hours. Airtime packages are customized by our senior sales and marketing staff, utilizing LOCAL market data, including Nielsen Audience measurements and Media Audit qualitative research to pinpoint the most effective and efficient targeting available in Rochester.  News 10NBC offers traditional and digital advertising opportunities that allow your business to connect with today’s fast-paced consumers.

News 10NBC’s Pinpoint 10 Weather Channel, Time Warner Ch. 110/Digital Ch. 10.2
Rochester’s only 24/7 LIVE weather channel, AND the official weather service provider at the Greater Rochester International Airport. Affordable for small and seasonal businesses.

MULTI-PLATFORM ADVERTISING

WHEC.com Sponsorship opportunities include:
• Pre-Roll Video, :15-second commercials on every video page
• Rotating Display Ads
• Geo Targeted Display Ads
• Home Page Take Overs
• Email News Notifiers, and 7-Day Weather Forecasts
• NYS DOT LIVE Traffic Sponsorships (23)
• Customized Content Sponsorships

Mobile Phone Text Messaging
• School Closing Alerts
• Five-Day Forecast
• Local and Regional Sports Scores
• Breaking News

Mobile Phone Text Messaging
• Interactive News Cast Poll
• Mobile Website Content Sponsorships

PRODUCTION/CREATIVE SERVICES
News 10NBC Creative Services is an all-digital production department, from acquisition to final product. Our talented staff has extensive experience in producing, field production, non-linear editing, and graphics to meet your production needs.

With 5 New York State Broadcaster Awards, 4 International Communicator Awards, and 2 Telly Award finalist honors, we know how to create the right message to achieve client-proven results. For more information on our facilities, equipment and/or to discuss how we can best design the right creative for you call Rob!

Rob VanDenBergh Dir. of Creative Services 585.546.0737 rvandenbergh@news10nbc.com 

Field Production
• Cameras
- Ikegami HL 59 with DVCPro 50 acquisition
- Panasonic DVX100 Mini DV with 24p capability
- Ikegami HL-45 with BETA SP acquisition if needed
• Lighting – fully equipped for any situation with HMI & Tungsten packages
• Grip – Matthews Doorway Dolly, Microdolly, Travato Tot-Jib, Teleprompter
• Sound – (3) Dual Diversity wireless microphones from Audio Technica & Telex

Editing
•Non-Linear – (3) Apple Final Cut Systems
•Linear – SONY Digital BETACam Suite with (2) DVW 500 DigiBEATA decks

Art Department
Complete image creation, editing and composting for broadcast and WEB with Adobe Photoshop, After Effects and Illustrator.

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