Photo: Messenger Post.
Photo: Messenger Post.
April 20, 2017 07:08 AM
HOPEWELL — Just three days before Earth Day, Constellation Brands-Marvin Sands Performing Arts Center announced its new sustainability initiative for the 2017 season.
Joining concerts and music venues around the nation, CMAC is going green through partnerships with Impact Earth and JUST water. The ultimate goal: zero waste production.
“We are thrilled for this new initiative that will take CMAC to the next step,” said Chris Tuttle, director of venue operations, in a press release. “Recognizing our footprint and taking these next steps in becoming a sustainable venue is important not only to us, but the artists that come through and the community that supports us.”
CMAC Hospitality and Community Affairs Specialist Lynn Freida said during the offseason, when the venue is receiving offers from artists, many request that green initiatives be taken during their shows to reduce their environmental impact.
Artists like Tom Petty and Dave Matthews request reusable cups backstage for water instead of plastic bottles. Jack Johnson’s 2008 rider — a list of technical and hospitable requirements a performer requests from the venue — called for the composting and recycling of at least 50 percent of total waste generated by his show.
With the help of Impact Earth, a technology business based out of the Rochester Institute of Technology Venture Creations, CMAC will begin reducing waste by working with Finger Lakes Community College and local composting and recycling companies Organix Green Industries of Seneca Castle and Can Kings Recycling of Fairport. These and other companies will provide landfill, recycle and compost receptacles to be placed throughout the venue. During shows, trained FLCC student volunteers will direct patrons where to dispose of their trash and ensure that waste is discarded appropriately.
The performing arts center will also be working with JUST by selling its water during performances. JUST’s 100 percent spring water comes packaged in a paper-based bottle, sourced by Glens Falls.
According to concert magazine Pollstar, the top 100 tours in 2015 performed 46,000 concerts, resulting in nearly 130 million wasted paper products, the equivalent of 60,000 trees, and the sale of approximately 60 million plastic water bottles, the equivalent of 48,000 barrels of oil.
CMAC officials realized the environmental impact of the shows and knew it was time to make a change, Freida said.
“We’re just hoping to become better community partners and global citizens,” Freida said. “I hope we’re taking the right steps to be responsible and reduce our overall carbon footprint for years to come.”
Victoria Martinez, Messenger Post
Created: April 20, 2017 07:08 AM
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