News10NBC tracks down the company that mailed the "Dead Dead" letter to local widow

February 16, 2017 06:35 PM

We promised that we would track down the company that mailed the car dealership promotional letter addressed to "Dead Dead." And today we found it. 

The company is called JS Direct Marketing. It's based in Fenton, Missouri. 

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Click here to watch our original story on the "Dead Dead" letter

We spoke to the company president, Steve White. He told us his company was hired by an agency to produce and mail the promotional letter on behalf of Marina Auto Group in Webster. One mailer ended up at the house of Bonnie Timmerman. She lost her husband to cancer two years ago. The mailer that arrived at her home was addressed to "Dead Dead." 

Not only that, the form letter begins, "Hello Dead."

Bonnie Timmerman's late husband James Timmerman bought several cars and trucks from Marina Auto Group and so his name was on their customer list. We asked what the impact was on her when the mailer arrived at her home. Bonnie Timmerman said, "I felt that my husband had been demoralized. It brought back all the memories of the bad memories."

Based on a "permit number" stamped on the envelope, I tracked down JS Direct Marketing and talked with its president.

Sample of the questions we asked JS Direct Marketing

I asked Steve White, "How did that happen?" 

He told me "It wasn't my fault. We get the data, we process it and we mail it out."

I asked, "But if the name Dead Dead came up, wouldn't that raise a red flag?"

White said his company processes a million and a half mailers every week and the envelopes are stuffed with the mailers by machine. "We don't see every name that goes through," White said. 

White did say "it's horrible it happened. It's absolutely terrifying." 

White said no one at his company imputed the name "Dead Dead" into the system. He says that happened before the customer list came to him. We asked to see a copy of the mailing list. White said it's private.


Berkeley Brean

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