Study: Online shopping up this season
Posted at: 01/04/2013 6:32 AM
By: Associated Press | WHEC.com
A new study finds online shopping was up this past holiday season but not up as much as expected.
The report from ComScore finds holiday shoppers coughed up $42.3-billion online in November and December. That represents a 14-percent increase from the same months a year ago.
The holiday season started strong in November but early December sales dipped along with consumer confidence, only to rebound during the final days of the season.
Among the biggest sales days were "Free Shipping Day" on December 17 and Christmas Day itself, when sales rose 36-percent. It was expected that online sales would go up about 16-percent this year but the estimates were off, with the increase being only 14-percent.