Controversial ingredient removed from Gatorade
Posted at: 01/30/2013 7:05 AM
If it's Gatorade you reach for after a hard workout, take note. Gatorade will no longer contain the controversial ingredient known as brominated vegetable oil.
Pepsi-Co. Inc, which owns Gatorade, announced the removal of the ingredient in response to numerous consumer complaints.
Over the past year, more than 200,000 supporters petitioned for the removal of brominated vegetable oil from the sports drink.
BVO as it's known, has been patented as a flame retardant and is banned in Japan and much of Europe.
Company officials say the ingredient is used as an emulsifier to help distribute flavors, especially in their citrus varieties.
The ingredient is not banned by the FDA.