Consumer reports releases annual Car Brand Perception
Posted at: 02/01/2013 6:39 AM
Consumer Reports annual Car Brand Perception survey is out for 2013.
Americans ranked Toyota, Ford and Honda the best overall brands in the annual survey.
Toyota enjoyed a 15-percent advantage over second ranked ford. Toyota's brand awareness dropped in 2010 amid safety concerns and recalls and now the scores are edging back up.
Honda came in third place. The survey is based on random data that reflects how consumers perceive each brand in seven categories including quality, safety value, performance design, technology and environmentally friendly.
Quality and safety remain the top two car buying factors for consumers followed closely by value and performance.