Updated: 10/21/2013 9:00 AM
Created: 10/21/2013 1:34 AM WHEC.com
Geva Theatre is teaming up with the Red Cross to collect life-saving blood donations.
It's the third year that the Rochester Chapter of the Red Cross has held a blood drive in the lobby of Geva Theatre.
This season's drive is Monday, October 21, from 7 a.m. to 2 p.m. Because the drive is so close to Halloween, Geva is handing out treats to participants -- a "pint for a pint" coupon for ice cream from Fairport's Moonlight Creamery. All donors can get their hands on a coupon for Taco Bell.
The Red Cross says blood donors are needed every day to keep the supply stable.
Anyone who is 17 years old and meets the physical requirements to donate is invited to give blood.
Geva Theatre is on 75 Woodbury Boulevard in Rochester.