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UR Medicine takes to the field during Sunday’s Super Bowl

Created: 01/30/2014 3:04 PM WHEC.com

The University of Rochester is hoping you’ll keep an eye on the TV screen during the Super Bowl, not just for the football game, but for the commercials too. That’s because they will be debuting their new brand called UR Medicine.

The new name will be used to refer to the group of hospitals, nursing homes, physician practices, lab stations that are affiliated with the University of Rochester. 

Previously, the organizations were referred to as components of the University of Rochester Medical Center.  



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