Wegmans: "A fanatical cult following"?

Posted at: 07/02/2012 5:49 PM | Updated at: 07/02/2012 6:10 PM
By: Christine VanTimmeren | WHEC.com

The website Business Insider.com, has named Wegmans one of 16 brands that have “fanatical cult following.” 

The article lists Wegmans with other popular brands like Harley Davidson. It says Wegmans is something that people want to be a part of and they feel a sense of belonging while they’re shopping. 

Customers say they are proud to be fanatics. Shoppers said it’s a combination of atmosphere, variety and freshness. 

Genevieve Yaeger said, “It’s like heaven on earth. It’s like if God made heaven and put it in a store.”

Jason Berman said, “Whenever we have out of town guests, this is always on the list of where you have to go and visit.” 

Some of the other brands with “cult followings” according to Business Insider are Zappos, the online shoe retailers; Yuengling Beer, Mini Cooper, IKEA furniture and Trader’s Joe.

For the complete list, click here.

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