Starbucks is the best loved food brand on social media
Posted at: 09/07/2012 7:01 AM
Starbucks is the best loved food brand on social media. That's according to marketing agency Digital Coco which analyzed social media sentiment in the first half of 2012.
The agency says one reason Starbucks ranked moved loved is its success in appealing to "super influencers" -- mainly men and women in the 18 to 49 age range.
Digital Coco used 16 social media sites, including Facebook, to track millions of postings and likes.