Wendy's moves past '99 cents' with new value menu

Posted at: 01/02/2013 3:56 PM
By: Associated Press | WHEC.com

Wendy's no longer thinks a hamburger has to be 99 cents to be a deal.
    
The fast-food company known for its Frosty shakes and square burgers is replacing its 99-cent value menu. It's now offering a beefed up array of options called "Right Price Right Size," with items ranging from 99 cents to $1.99.
    
At a time when costs for meat, cheese and other ingredients are rising, the revamped menu is intended to give budget-minded diners more options, while giving Wendy's more flexibility on pricing.
    
The switch to the "Right Price Right Size" value menu reflects the cost pressures facing fast-food chains. Burger King and McDonald's have already moved past the $1 price point, offering tiered value menus that go up to around $2.
 

Have a story you want our news team to investigate? Call us at 585-232-1010, click here to send us an e-mail or leave us a Facebook post or tweet.

Bookmark and Share Print Story