What’s important to you when purchasing a car?
Posted at: 08/21/2013 2:26 PM
When it comes to car buying, men and women are often driven by different needs.
According to the latest research from Kelley Blue Book, men prefer American manufacturers or European luxury automakers. Women on the other hand are more likely to consider import brands and brands known for their value.
Factors such as safety, affordability and fuel efficiency are more important to women than men. Exterior styling and brands with a rich heritage are preferred by men.