Updated: 01/08/2014 6:02 PM
Created: 01/08/2014 5:30 PM WHEC.com
The numbers are in for the Salvation Army's Red Kettle Campaign, and despite organizers best efforts, they say the fundraiser failed to bring in the anticipated $560,000 this year.
News10NBC has learned the campaign raised $482,310 during the holiday season. That's almost $77,000 less than expected.
Organizers say a number of factors, including harsh weather, fewer shopping days and less bells ringers could have contributed to the loss in funds. Despite the shortfall, organizers say they're always grateful for the support of the community.
Executive Director of the Salvation Army of Greater Rochester Major Douglas Hart says, "Need knows no season and our efforts do not cease when the bells stop ringing."
If you didn't get a chance to make a donation during the holiday season, you can always head over to the Salvation Army's website and make a contribution.