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Online shopping up, mall shopping down

Created: 01/15/2014 6:28 AM WHEC.com
By: Associated Press

Lately traditional brick-and-mortar stores have been trying to get more customers to shop online - to keep from losing business to online-only merchants like Amazon.com. But based on the holiday shopping numbers from last year, it seems the increase in online sales has come at the expense brick-and-mortar stores.

The National Retail Federation reports sales overall rose 3.8 percent from last year for November and December combined. Part of the gain was due to an increase in online shopping. But shoppers also stayed away from many traditional destinations like department stores and big box electronics stores. A lot is at stake in the numbers.

On average, November and December account for 20 percent of the retail industry's annual sales.
 



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