Makers of Candy Crush Saga trademarks "candy"

Updated: 01/21/2014 12:47 PM
Created: 01/21/2014 12:41 PM WHEC.com

The maker of the popular videogame, Candy Crush Saga, is trying to protect its brand.

NBC News is reporting that King is trying to protect its game title from imitators who also use the word, “candy”. It has obtained a trademark from the European Union, which will apply not only to computer games, but also to areas such as clothes and footwear. King is still waiting approval for a similar trademark in the United States.

Candy Crush Saga was the top downloaded free app for 2013, and the year's top revenue grossing app. It has been downloaded more than 500 million times since its launch in 2012. 

Flood Advisory

NY AREAS AFFECTED: Niagara; Orleans
Expires: 7/30/2014 3:30 PM


75° | 56°
  • Feels like: 65° F
  • Wind: N 8mph
  • Humidity: 75%
  • Thu Thunderstorms early
    75° | 58°
  • Fri More sun than clouds
    83° | 59°
  • Sat Scattered thunderstorms
    82° | 60°
  • Sun A few thunderstorms possible
    81° | 63°