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Toothpaste goes chocolate with Crest's Be line

Created: 01/28/2014 3:36 PM WHEC.com

Mint chocolate toothpaste?

Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called "Be" that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

The new line comes as Procter & Gamble turns toward new products to spur growth in developed markets like the U.S. The world's largest consumer products maker, which makes products ranging from Tide detergent to Gillette Razors, said Friday its net income fell 16 percent as it faced a tough comparison with the results a year ago.

The toothpaste line will be available the first week in February for $4.99.



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