QUICK LINKS:

UR Medicine takes to the field during Sunday’s Super Bowl

Created: 01/30/2014 3:04 PM WHEC.com

The University of Rochester is hoping you’ll keep an eye on the TV screen during the Super Bowl, not just for the football game, but for the commercials too. That’s because they will be debuting their new brand called UR Medicine.

The new name will be used to refer to the group of hospitals, nursing homes, physician practices, lab stations that are affiliated with the University of Rochester. 

Previously, the organizations were referred to as components of the University of Rochester Medical Center.  



News10NBC/WHEC-TV welcomes your opinion and interaction on our website, but please remember to keep it clean. If you're advertising for another business, being profane, vulgar or slanderous your post will be deleted. By commenting on this website, you agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Use. Comments are not pre-screened before they posted.



Severe Thunderstorm Warning

NY AREAS AFFECTED: Cayuga; Onondaga
Expires: 7/31/2014 7:30 AM

Rochester

Broken Clouds
60°
75° | 58°
  • Feels like: 60° F
  • Wind: SSW 6mph
  • Humidity: 93%
  • Fri More sun than clouds
    83° | 59°
  • Sat Scattered thunderstorms
    82° | 60°
  • Sun A few thunderstorms possible
    81° | 63°
  • Mon A few clouds
    83° | 63°