Dixon Schwabl reviews Sunday's Super Bowl commercials

Updated: 02/03/2014 7:01 PM
Created: 02/03/2014 3:16 PM WHEC.com

The commercials are one of the best parts of the Super Bowl. On Monday, the advertising experts at Dixon Schwabl spent the day reviewing the best and worst of Sunday’s spots. 

The staff held a Hot or Not event, judging the ads from Sunday’s game. The chief creative officer says it’s all about the right branding.

Mark Stone, Dixon Schwabl Chief Creative Officer, said, “A huge risk is not getting enough of your brand in there, so you're entertaining, you're spending time entertaining, but you're not getting your brand in there. There are probably a number of spots for me where I could tell you all about the commercial but when it comes time to talk about who the commercials were coming from, it's lost."

One of the brands that were seen as a hit across the board was Budweiser. The beer maker had a number of popular commercials including one featuring a Clydesdale and a puppy and another welcoming a soldier home from overseas. The solider in that commercial is Lieutenant Chuck Nadd, who is stationed in Fort Drum in Watertown.

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