Excellus introduces new superhero

Updated: 02/19/2014 12:45 PM
Created: 02/19/2014 4:03 AM WHEC.com

There’s a new effort from a local healthcare provider aimed at helping you use medications the right way.

On Wednesday morning, Excellus Blue Cross introduced Rochester to its newest superhero, “Tad” or “Take As Directed”.

It’s all part of a campaign to get people to follow their doctor’s directions when using prescriptions. Experts say taking your medication as directed by your doctor is one of the most important things you can do to maintain or improve your health.

Excellus says one in five patients fail to fill their new prescriptions and half the people with chronic conditions stop taking their medication within six months.

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