Sen. Schumer: E-cigarette companies targeting children in advertising

Created: 03/09/2014 2:46 PM WHEC.com

Senator Chuck Schumer is pushing legislation to prevent e-cigarette companies from marketing devices to children.

Schumer says companies are adding flavors to the product that appeal to children like vanilla, bubble gum or cotton candy and labeling the devices with names like "e-hookahs" or "vape pens."

The senator is co-sponsoring the Protecting Children From Electronic Cigarette Advertising Act of 2014. The bill would prohibit marketing of electronic cigarettes to children.

In a release, Schumer said, "We have made so much progress over the last decade in keeping cigarettes out of the hands of children, but now e-cigarettes – with their trendy packaging and kid-friendly flavors – are pushing us back in the wrong direction. The evidence is clear. E-cigarettes are not harmless; in fact, they are a troubling gateway to conventional smoking for our nation’s kids. We must prevent e-cigarette companies from exploiting our children and marketing directly to them, and this bill will do just that.”

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