Updated: 04/09/2014 6:07 PM
Created: 04/09/2014 3:17 PM WHEC.com
By: Janet Lomax
Some young business owners are learning about the importance of advertising, marketing and branding. They are part of the Young Entrepreneurs Academy and they took a field trip to learn how to get you to buy from them.
Charlies Benoit, a senior copywriter and producer with Dixon Schwabl, is fielding the questions and giving them advice. They are in grades 6 through 12 and they're already running their own companies. Now they're at this advertising company to learn how to market their products and services.
Sitting in the Dixon Schwabl board room, Benoit offered a lot of advice. "I think one of the most important things is to find your own personality. Who are you and how are you unique and different?"
Riley Benner and Luke Zaremski are here to learn how to market their company, Phoenix Haberdashery. They want their customers to know their high end neck ties are unique because they're reversible.
Benner said, "We want to show them that based on what they're doing that day, they can change it up, they're getting two ties in one."
This chance to talk one-on-one with experts about how to market and advertise their business is invaluable.
Zaremski said, "You have to see the product not only out of your eyes, but out of the eyes of the people you are selling your product to."
With a tour of Dixon Schwabl's offices, from copywriters to event planners, they're learning everything. And If you think they are in awe, the folks at Dixon Schwabl are in awe too.
Benoit said, "These are the future business leader. They're the movers and shakers that are getting their start today."
Last week, the YEA! students had to go before an investor panel seeking financial backing. Benner and Zaremsk, who both attend McQuaid, not only walked away with over $1,300 and a chance to sell their ties at Parkleigh for a month, they were also selected to represent Rochester at the Saunders Competition being held here in May. They will compete against other young business owners from across the country. News10NBC will be there too.