Created: 05/28/2014 7:08 PM WHEC.com
A popular brand will have its own store at Eastview Mall.
PINK, a Victoria's Secret brand, that targets female in their late teens and early 20's, will open a separate store at Eastview Mall in early fall. The PINK line features lingerie, sleepwear, loungewear, beauty products, and accessories.
The new store will open in the Lord & Taylor wing of the mall.
The current Victoria's Secret store at Eastview Mall will undergo renovations in their current location in the Sears wing beginning in June. The store will temporarily move to the Von Maur wing of the mall while renovations are underway.
This is the first PINK store in the Rochester area.