Created: 06/19/2014 6:34 AM WHEC.com
By: Associated Press
Amazon is hoping that its new Fire Phone will spark some interest among consumers.
The phone is the first offered by the online retail giant - and, like most of its other products, is designed to steer users to its site to buy any of the myriad of items Amazon offers. The phone has most standard features other smartphones do like front and rear cameras, a few buttons and a glass touch screen. But one key part of the Fire is the "Firefly." It uses audio and object recognition technology to identify products and give the user ways to buy those items through Amazon.
For example, if you take a photo of a book, Firefly will provide the title and author and give you the chance to buy it.