RIT, Coca-Cola announce new partnership

Created: 06/19/2014 12:58 PM WHEC.com

The Rochester Institute of Technology announced a multi-year partnership with the Coca-Cola Company on Thursday.

"We are excited to enter into a multiyear partnership with Coca-Cola," said Kory Samuels, executive director of dining services at RIT. "After a thorough review, our team, including representatives from Procurement Services, Dining Services, University Arenas and Sustainability, determined that Coca-Cola's core mission and values were a perfect fit for our diverse community. Coca-Cola's commitment to RIT will benefit all aspects of the university, most importantly the student experience. This partnership will provide our customers with a variety of new marketing opportunities, modern technology, and access to more than 650 new products, 180 of which are zero or low calorie."

Starting next month, Coca-Cola will be the primary beverage provider at RIT. That means students, staff, faculty and visitors will have hundreds of new options at the college’s 22 dining facilities and concession areas.

Officials say as part of the partnership, Coca-Cola will support scholarships for RIT students.

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