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Consumers want quality over value, price when it comes to fast food

Created: 07/03/2014 6:59 AM WHEC.com

When it comes to fast food, more diners now crave quality and variety over value and price. That's according to the August 2014 issue of Consumer Reports, which surveyed more than 32,000 subscribers about their experiences at 65 fast-food and fast-casual chains.
 
Readers favored chains such as Chipotle Mexican Grill, Firehouse Subs, Five Guy Burgers and In-N-Out Burger. They gave burger-giant McDonalds low marks. Also at the bottom of the list: the subs at Subway and Taco Bell's burritos.  
 
The survey also shows most people don't see traditional fast food as a bargain with only 22-percent saying their meal offered an "excellent value."





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