Foodlink announces opening of second Curbside Market vehicle

Updated: 07/17/2014 8:06 PM
Created: 07/17/2014 4:25 AM WHEC.com

Foodlink announced it is opening a second Curbside Market vehicle to make sure there are healthy options for people who live in areas that are not near grocery stores.

One of the new locations is at the Anthony L. Jordan Health Center's Woodward Center on Genesee Street. It is a part of Foodlink's Food Access Program, which is all about improving the quality of food available in so-called food deserts. Food deserts are places where it is tough for people to get their hands on fresh, affordable produce. The trucks are purchased by Foodlink and retrofitted with shelving like a grocery store.

Foodlink gets fruits and vegetables from local farmers and sells the produce at wholesale prices. Foodlink Co-Executive Director and Chief Operating Officer Jeanette Batiste says this is a win, win for everybody.

Jeanette Batiste, Foodlink Co-Executive Director, said, "It is truly an economic development opportunity. All this money is rolled back regionally into our agriculture sector. The food is fresh, it is local and it is very affordable. So we are very excited about what we are able to accomplish in partnership across five counties this year." 

Last year, the Curbside Markets made about 26 stops in Rochester with about 40,000 pounds of produce. Foodlink expects to double its impact in the city and now in other counties. 

The Curbside Markets will be on the road through November and are open to anyone. Foodlink accepts cash, debit, EBT and WIC.

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