QUICK LINKS:

Verizon Wireless launches loyalty program

Updated: 07/21/2014 12:46 PM
Created: 07/21/2014 12:42 PM WHEC.com

Verizon Wireless is launching a new loyalty program, but there’s a catch.  
 
Customers will earn points for every dollar they spend in the "Smart Rewards" program if they allow Verizon to track their movements.  That way the company can target ads to match customers' interests.

Points can be used for discounts on hotel rooms and car rentals or to buy items from a Verizon catalog. They can also be used to bid on devices on Verizon’s auction site.
 
A Verizon spokesperson says advertisers won't get any personally identifiable information on customers.  
 





News10NBC/WHEC-TV welcomes your opinion and interaction on our website, but please remember to keep it clean. If you're advertising for another business, being profane, vulgar or slanderous your post will be deleted. By commenting on this website, you agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Use. Comments are not pre-screened before they posted.

Rochester

Broken Clouds
50°
57° | 43°
  • Feels like: 50° F
  • Wind: NNE 13mph
  • Humidity: 66%
  • Fri Plenty of sun
    59° | 44°
  • Sat More clouds than sun
    62° | 45°
  • Sun Windy with a mix of sun and clouds
    49° | 41°
  • Mon Mostly sunny
    59° | 37°