Created: 07/24/2014 6:32 AM WHEC.com
Campbell's soup is going organic. The company best known for its chicken noodle and tomato, is about to venture into the organic soup business.
Starting in January, a variety of ready to eat organic soups will hit store shelves. Unlike the iconic can, Campbell's organic will come in a rectangular carton.
The move is seen as an effort to revive sales that have been hurt by competing brands and ready-to-eat soups sold in the hot food area of supermarkets.