QUICK LINKS:

Smokey Bear turns 70, but don't bring candles

Created: 08/08/2014 4:31 AM WHEC.com
By: Associated Press

Smokey Bear is turning 70 on Saturday - but don't bring any candles to the party, please.

As the friendly, huggable bear with the brimmed hat and shovel enters his golden years, he's burning up Twitter. But his message of fire prevention through personal responsibility hasn't changed that much.

Smokey was created in 1944, when TV was in its infancy.

Now, he has more than 300,000 friends on Facebook and 24,000 Twitter followers.

Smokey's classic slogan - "Only You Can Prevent Forest Fires" - changed to "Only You Can Prevent Wildfires" in 2001.

That's because wildfires in urban areas were becoming a bigger threat than remote forest fires.

Smokey will celebrate a day early on Friday with a party at the U.S. Department of Agriculture's headquarters in Washington, D.C.





News10NBC/WHEC-TV welcomes your opinion and interaction on our website, but please remember to keep it clean. If you're advertising for another business, being profane, vulgar or slanderous your post will be deleted. By commenting on this website, you agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Use. Comments are not pre-screened before they posted.

Rochester

Overcast
46°
50° | 39°
  • Feels like: 42° F
  • Wind: NW 8mph
  • Humidity: 63%
  • Fri Showers possible in the afternoon
    48° | 36°
  • Sat Showers
    39° | 32°
  • Sun Mostly sunny
    43° | 29°
  • Mon A few clouds
    54° | 34°