Created: 08/15/2014 11:15 AM WHEC.com
The price of your morning K-cup is going up. According to Keurig Green Mountain, the price will go up nine-percent on November 3 on all portion packs sold by Keurig for use in its brewing systems.
President of U.S. Sales and Marketing John Whoriskey said, "We have been closely monitoring increasing costs, including the cost of green coffee. Many of our competitors already have implemented price increases in light of the reality of sustained input cost increases. After careful review, we determined that it is necessary for us to adopt a small price increase in light of these higher costs. We understand that consumers have many beverage options, and we will continue to innovate and price competitively to win consumers' business."
Officials say the increase is in response to several factions including an increase in price of green coffee and cocoa along with increases in packaging materials and transportation costs.