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Barbie is losing her appeal with young girls

Created: 09/03/2014 11:12 AM WHEC.com

Barbie is losing her appeal with young girls. While still the top selling doll, Barbie sales have fallen 15-percent, continuing a two-year long popularity slide.
 
Mattel says part of the problem is the assumption that playing with gender toys is detrimental to young girls' ambition and self-esteem.
 
In an effort to confront the criticism head-on, Mattel has launched a Barbie campaign called "Unapologetic".
 
The company hopes the female-empowerment campaign will re-ignite young girls' passion for its poorly performing Barbie brand
 





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