Heroes Brewing Company unveils ‘IGNITE’ beer to support Big Brothers Big Sisters

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ROCHESTER, N.Y. (WHEC) — A local brewery is supporting Big Brothers Big Sisters of Greater Rochester to further its mission of empowering children to live up to their full potential through mentorship.

Heroes Brewing Company on Atlantic Avenue has a new beer named IGNITE!

“In 2016, we started the journey to celebrate the everyday hero with great beer, and we are thrilled to honor the heroes of Big Brothers Big Sisters of Greater Rochester with our latest brew — IGNITE!,” Heroes Brewing Company co-founder Marlene Fagen said. “Big Brothers Big Sisters and its mentors are true heroes, creating and supporting one-to-one mentoring for our local youth.”

IGNITE is a double New England IPA with 8.1% alcohol by volume. The brew has notes of tropical lime, pineapple, citrus juices, and berries with vanilla, peach, and apricot undertones.

One dollar from the sale of each four-pack will go directly to the organization.

This past year, the Big Brothers Big Sisters served approximately 400 local kids through mentorship matches in Wayne, Ontario, Yates, and Monroe counties.