New York high school athletes can profit off name, image, likeness

ROCHESTER, N.Y. (WHEC) — Over the summer, the National Collegiate Athletic Association (NCAA) implemented a rule that allows student-athletes to profit off of their name, image, and likeness.

It has now opened up the door for something similar for high school athletes in New York State.

In their latest committee meeting, the New York State Public High School Athletic Association (NYSPHAA) outlined a provision that will allow student-athletes to be able to profit off their name, image, and likeness without surrendering their amateur status.

This is the case as long as they’re not using any school name, uniform, section, or NYSPHAA affiliation in the process.

If they do, the amateur status is forfeited. It can also go away if a contract is signed to play a pro sport.