Southeast Towers gets new name

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ROCHESTER, N.Y. (WHEC) – One apartment complex in Rochester is looking a lot different Saturday.

A multi-million dollar redevelopment project years in the making. Saturday, residents of Southeast towers got to celebrate with the unveiling of a new community space and a rebranding of their home.

Southeast, owned by Conifer, will now be known as "Park Square."

Located right next to MLK park, it’s one of the few all-affordable communities in center city.

There willl be 336 fully renovated apartments and a new green space.