State will increase advertisements against driving high

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ROCHESTER N.Y. (WHEC) — New York State on Wednesday announced that it will increase its public service advertisements to remind people of the dangers cannabis poses to driving and to the health of youth.

The announcement comes on the informal "weed holiday", 4/20. Ads from the state are already on billboards and on the back of buses. Gov. Kathy Hochul announced that the state will sponsor ads on television, radio, and social media as well.

"Part of us building the strongest cannabis industry in the nation is making sure New Yorkers have relevant facts at their fingertips," Hochul said. "We remind all New Yorkers as they join 4/20 celebrations today that it’s never safe to drive high, you shouldn’t consume cannabis in disruptive ways, and cannabis can damage growing brains in youth."

The current messages on ads include "Don’t drive high" and "Be mindful if you smoke in public".