Third annual Black Culture Festival held at Parcel 5

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ROCHESTER, N.Y. (WHEC) – Rochester celebrated black culture today with the third annual Black Culture Festival. The event was held downtown at Parcel Five and hosted by local business Willpower Media Company.

There were activities, food, free haircuts, and this year they gave away a scholarship to a student heading to a historically black college and university!

"It’s humbling… to be in a location that’s like wow, we’re in the same field where the jazz festival is at where big artists performed at. Here we are just two regular guys from the city, I mean nothing special super regular guys just giving out. People coming out, it’s kinda cool,” said Mike Cook of Willpower Media Company.

Organizers said that it’s rewarding to see the festival grow and provide black businesses a place to get out into the community.