Watch live: Jeff Bezos travels to space with Blue Origin launch

(NBC News) — Watch live coverage as billionaire Jeff Bezos attempts to fly to the edge of space aboard a rocket and capsule developed by his private space company, Blue Origin.

Liftoff is targeted for 9 a.m. ET from a site in the west Texas desert, southeast of El Paso.

Watch live stream coverage of the launch in the video player below. Mobile users: Click here to watch.

It will be the first crewed launch for Blue Origin’s New Shepard rocket, and if successful, Bezos will make history for taking part in the first unpiloted suborbital flight with a civilian crew.

Bezos will be joined by one passenger who stands to become the oldest person to reach space, 82-year-old Wally Funk, and another who would be the youngest, 18-year-old Oliver Daemen. Rounding out the four-person crew is Bezos’ brother, Mark.

The capsule is entirely automated, unlike Richard Branson’s Virgin Galactic rocket that required two pilots to get him to space and back a week ago.