Small Business Spotlight: Mad Hatter Restaurant and Bakery starts Meals for Meds Monday

Updated: March 23, 2020 07:25 PM
Created: March 23, 2020 07:05 PM

ROCHESTER, N.Y. (WHEC) — Businesses are getting creative in the face of the coronavirus pandemic.

Mad Hatter Restaurant and Bakery in the City of Rochester remains open for take out and free delivery.

But owner Kristina Dinino-Jeffords had to lay-off all 18 of her employees.

Now it's just her and her husband.

So, to supplement the loss of business, Dinino-Jeffords decided to start Meals for Meds Monday.

For every $10 donated, she is putting together a meal for medical personnel.

On Monday, she was able to send dozens of lunches to medical professionals at Highland Hospital.

"When we have a tough day and maybe only get two or three take out orders, we try to stay positive and say, we're gonna get through this. And when we promoted this Meals for Meds Monday, and it blew up, we knew we were doing the right thing and knew we were doing what we're supposed to be doing," Dinino-Jeffords said.

Dinino-Jeffords says she had so much initial response, she will add a delivery run on Wednesday to St. John's Nursing Home.

Next Monday, she hopes to send lunches to Rochester General Hospital.

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