Agreement reached over 'I Love NY' signs

Agreement reached over 'I Love NY' signs

September 28, 2018 06:44 PM

Friday afternoon, just two days before the deadline, the New York State Department of Transportation announced it reached an agreement with federal officials.

New York will not lose $14 million in highway funding. The feds had set a deadline of Sunday for the "I Love New York" signs to be removed or they were pulling that money.

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The feds maintained for years that the signs violated highway traffic safety laws.  

The statement from the state is short on details, but claims they'll be coming up with new signs that will be placed *off* the highway system.

The full statement from NYS Department of Transportation Commissioner Paul Karas & NYS Thruway Authority Director Matthew Driscoll is as follows: 

"The New York State Department of Transportation and the Thruway Authority have been working with the Federal Department of Transportation and the Federal Highway Administration on New York’s road signage tourism campaign.

The campaign has been in place for approximately five years and has been highly successful.  The Federal Highway Administration regulates signage on Federal Highways. We are pleased that our Federal partners understand our efforts to make this state more attractive and accessible to the traveling public and that they will work with the state to review our efforts and evaluate the impact on the traveling public.

Accordingly, we have reached an agreement to launch an innovative experimental project to allow tourism signage to highlight cultural, historic, and other significant state attractions off the highway system. This is a win-win for all parties and we thank our federal counterparts for their cooperation. We will submit a final plan on this new project in the coming months.   

As the “I Love New York,” “Taste of New York,” “Pathways Through History,” signage  campaigns have run for approximately 5 years, the state will be designing a new advertisement campaign which will be profiled in various media outlets, as well as, easy to download apps that will coordinate with road signage.  Regional introductory signs -- referred to as motherboards -- and follow up specific attraction signs will be part of the effort.

The state’s tourism effort has been a tremendous economic success and has driven tourism to record highs and is now an over $100 billion industry providing approximately 1 million jobs.  We will coordinate with our Federal counterparts once we have more details on this new effort and we will announce the campaign as soon as it is completed. This agreement resolves the preexisting matter between the state and the federal government and the state will continue to receive all federal highway aid.”


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