#BeNicer. Be it. Love it. Wear it.

July 17, 2019 10:25 AM

ROCHESTER, N.Y. (WHEC) — You may have heard the big news. News10NBC has launched a new campaign called #BeNicer to battle cyberbullying and raise awareness about teen suicide.

The concept is simple: Defend your beliefs, but be nicer when doing so online. 


We hope you not only live the concept but wear it too.

News10NBC teamed up with Tiny Fish Printing located near the Rochester Public Market. The #BeNicer t-shirts are now being printed. 

"When we heard about the campaign, it got us thinking about how can we get involved," Tiny Fish co-owner Tony Esteves said.

At Tiny Fish, they practice a #BeNicer mentality daily.

"That's how we got to the name Tiny Fish, with the idea that we'd be a tiny fish in a big pond helping other tiny fish," Esteves said. "We'll help all kinds of startups, nonprofits and artists. We are also a living-wage facility and try to hire from the city."

That concept is catching on. What started as small operation years ago, has now grown into a huge space. Tiny Fish has expanded operations and opened new production facilities and added equipment. The company is also building a state-of-the-art showroom.

All proceeds from #BeNicer t-shirts benefit Rochester's Do the Right Thing program, which honors local kids at ceremonies throughout the school year who go above and beyond.

"They've done the right thing," said Do the Right Thing's program coordinator Laurie Kingsley-Henry. "They've helped first responders, or they may have done something in schools to fight bullying."

For Esteves and Tiny Fish, it's a perfect match. Two organizations working to put a dent on cyberbullying, one t-shirt at a time.

"We're in the community...cyberbullying is certainly something affecting this community," Esteves said. "It affects all of our lives." 

To order your T-shirts, click here.

More information on #BeNicer can be found here.


Pat Taney

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