Created: June 03, 2021 05:00 PM
ROCHESTER, N.Y. (WHEC) — Today's consumer alert concerns a novel approach to banking that could save consumers $12.4 billion a year. That's how much we paid last year in overdraft fees. But one bank is changing that. Ally, an online bank, is doing away with overdraft fees.
Early in the pandemic, Ally waived overdraft fees to help its financially strapped customers. And the response was so overwhelmingly positive, Ally decided to do away with overdraft fees altogether. Could other banks follow suit?
Overdraft fees are a major source of revenue for banks. According to Forbes, the average overdraft fee is about $25, but it's around $35 for brick and mortar banks.
And get this: More than a third of folks who had to pay overdraft fees last year overdrew their accounts about 10 times in 2020. That's $350 over the course of a year.
Most financial institutions have automatic overdraft. That means when you don't have enough money in your account to cover a transaction, the bank will loan it to you. But they charge a hefty price for that temporary loan. Suppose you have $50 in the bank and make an online payment for $75. You're now $25 in the hole. So the bank loans you that $25 to cover the payment, but it also charges you a $35 overdraft fee. That means you're now in $60 in the hole. Now imagine you make four more payments without realizing you're overdrawn. Yep, that adds up fast. And these fees hit those who can least afford it. According to the 2021 FinHealth Spend report, 95% of those charged overdraft fees last year were classified as financially vulnerable, people living paycheck to paycheck.
So with the help of the experts at Bankrate, here's Deanna's Do List for eliminating overdraft fees.
Most banks offer all these options. You may have to visit the bank in person to make the necessary changes, but all of these are easy steps to save you money.
And that’s your consumer alert.
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