Death of the modern mall? Rochester mall leaders say not so fast

December 26, 2017 07:16 PM

Did you let your fingers do the shopping this holiday season or did you actually get in your car and drive to a store?

Analysts have predicted the death of the brick and mortar retailer, and last weekend, I feared they were right. It was a dramatic scene at Eastview Mall on Saturday evening, just two nights before Christmas. The mall was virtually empty. I took pictures of the long corridors without a soul in sight.

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My oldest son, ever the procrastinator, insisted I take him to the mall to shop for his siblings. He and I were virtually alone. No lines. No waiting.  Few people.  But the general manager at Eastview says this was an anomaly. That's because Saturday's wild wintry weather kept shoppers at home.

But mall leaders say shoppers were back on Christmas Eve. In fact, numbers were better at Eastview than expected this holiday season, up 5 percent over last November and projected to be just as high in December.

At the Mall at Greece Ridge, leaders say sales were also strong, though they can't give us exact numbers just yet. But the picture was less rosy at Marketplace Mall where the loss of an anchor store and a transition to outlets depressed sales. Still, leaders say sales were up one to three percent over last year.

Now that Christmas is over, ‘tis the season for returns.  Before you head to the store, here's Deanna’s Do List.

1. Experts say wait until next week.  There are fewer crowds and often much better sales during the first week of January.  But don't wait too long.   For many electronics, you only have 15 days to make a return.
2.  Take your receipt.
3. And take your ID. Many stores require it for a return.
4. Don't want that store gift card?  Consider selling it at Cardpool, Raise, or Gift Card Granny where they can offer up to 5. If you don’t know which store your gift came from download ShopSavvy on your smart phone and scan the barcode.


Deanna Dewberry

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