News or Noise: Post warns Facebook users not to ask for 'likes'

December 20, 2017 11:39 PM

Have you seen posts on Facebook warning you not to ask for shares or likes?

They say if you do it Facebook will push your post so far down on your friend's feeds, they'll never see it.

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It seems like everyone is always asking for likes or shares, so is this News or Noise?

We've all seen the posts: "Like" if you remember this. Or "share" if you agree. Well, according to countless posts, if you participate in what Facebook calls "engagement bait," your post will be down ranked. Can Facebook really do that?

I did some digging and found a press release on Facebook's website. It begins by saying, "People have told us that they dislike spammy posts on Facebook."

It goes on to say: "This tactic, known as "engagement bait," seeks to take advantage of our news feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and pages that use engagement bait."

And that's not all. You better not make a habit of engagement bait, because Facebook says "over the coming weeks, we will begin implementing stricter demotions for pages that systematically and repeatedly use engagement bait."

However, Facebook wants you to know that posts asking for help, advice, or recommendations, like sharing a missing child report, raising money for a cause, or asking for travel advice, will not be impacted by this update.

So if you're guilty of engagement baiting, you might want to take break, because this story is news.


Jennifer Mobilia

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