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Gender neutral Santa? Some think St. Nick is ready for rebranding, survey shows

Gender neutral Santa? Some think St. Nick is ready for rebranding, survey shows Photo: Pixabay.

December 22, 2018 07:34 AM

A new survey found some people think Santa Claus should be rebranded as either gender neutral or female.

Graphic Springs asked the question: “If you could ‘rebrand’ Santa for modern society, what gender would he be?”

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The company surveyed 400 people in the U.S. and U.K., then 4,000 people voted on the suggestions.

The results showed 27 percent of people believe Santa should be a woman or gender neutral. Nearly 11 percent voted for a female Santa, while 17 percent approved of a gender-neutral Kris Kringle.

More than 70 percent said Santa should be a man.

See the complete list of suggestions and results here.

WHECTV

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