Genesee Beer is back to the races!

February 11, 2019 05:26 PM

ROCHESTER, N.Y. (WHEC) -- Get ready to start your engines because Genesee Beer is back to the races!

On Monday, Genesee Beer announced its return as the official beer of Watkins Glen International. 

Advertisement – Content Continues Below

And that's not all. 

Watkins Glen will also be home to New York state's largest Genesee Beer can with more than 2.5 million ounces. 

This is Genesee Beer's first commercial sponsorship in more than a decade. 

"People love Genesee and have so much pride in the brewery and the brand, but Nascar fans are the same way and they love The Glen. It's been rated one of the top tracks. It's located in one of our core markets, right down the Thruway, and people love both of these very historic brands and we're just bringing them together for this awesome sponsorship," said Janine Schoos, associate brand director of Genesee Beer. 

Genesee's sponsorship of the 2019 Watkins Glen International includes a co-branded Genesee Beer and Watkins Glen Internation pace car. 


Copyright 2019 - WHEC-TV, LLC A Hubbard Broadcasting Company

Relay Media Amp

We no longer have Facebook comments on this site. Please visit our Facebook Page to join the conversation.