Good Question: What prompted Fairport's creative new 'look'?

Pat Taney
Updated: September 09, 2019 09:29 AM
Created: September 09, 2019 07:33 AM

FAIRPORT, N.Y. (WHEC) — Some of you have noticed new, unique messages on the streets of one local suburb. Pat Taney "looked" into it for this week's Good Question report.

In Fairport, village leaders want you to keep your eyes peeled.


"Look," Village Mayor Julie Domaratz said. "Take a look. Are there vehicles coming?"

The word "look" was painted on crosswalks throughout the village recently. The message is meant for modern-day pedestrians who are oftentimes looking, just not at the street but their phones instead.

According to the Governors Highway Safety Association, there has been a huge spike in the number of walkers hit and killed.

Cell phone use isn't the biggest cause, but researchers believe mobile distraction has lead to the jump in numbers.

That's why Fairport decided to do something about it. Village crews updated crosswalks at busy intersections. The message is not just for walkers.

"We're hoping drivers will notice walkers and walkers will notice drivers," Domaratz said. "We want to be able to better support our walking, driving, and biking community. Safety is our number one priority in the village." 

You'll also notice colorful images painted on streets in Fairport, promoting the village.

While the "look" messages are unique to Fairport and paid for by the village, pedestrian safety is something all local communities are trying to improve.

Hundreds of crosswalks throughout Monroe County are being upgraded all thanks to a $1.1 million state grant.

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