Good Question: What's with Buffalo's tourism blitz in Rochester?

June 03, 2019 08:05 AM

ROCHESTER, N.Y. (WHEC) — You may have seen a ton of ads promoting Buffalo tourism here in Rochester. Is Rochester doing the same thing there?

Pat Taney was asked about that for this week's Good Question report.


Rich Glickman noticed those Buffalo ads and reached out to News10NBC.

"Is the Rochester and/or Finger Lakes region advertising in Buffalo and elsewhere? I am sure we do but where?" he asked.

From print to on-air ads, the Buffalo/Niagara region is working hard to get you there. So what is Rochester doing to market itself outside of the city?

"We do quite a bit actually," said Don Jeffries, president and CEO of Visit Rochester. "We do a lot of outside advertising in target markets."

Buffalo is not one of them.

Taney: You're not taking that approach to advertise in Buffalo?

Jeffries: No. Our target markets are having people come and stay in our hotels, eat in our restaurants, shop locally. If you're coming from Buffalo, you probably come and go back so we target our markets a little bit farther out.

Those markets include Cleveland, Albany, New York City and Philadelphia just to name a few.

"A third of the nation's population lives within a five and a half hour drive from Rochester," Jeffries said.

Ads are also seen a world away.

"We have print ads all over the world," Jeffries said. "The ads are in Chinese, French, and German."

Right now, the big pitch is to families.

"Obviously with the Strong Museum of Play, The George Eastman House, and the Genesee Country Village and Museum, we have a lot to sell," Jeffries said.

The wine region of the Finger Lakes is another big attraction as are conventions.

"One thing people don't know is that we bring about 200 meetings and conventions into Rochester every year and that's because our Convention Center is one of the most modern in upstate New York, and it's also very affordable here."

So while Buffalo maybe targeting Rochester hard, Jeffries says rest assured, our region is out there too.

"The numbers have been pretty good, tracking the visitors has been good," Jeffries said. "It's been a steady increase over the past couple of years."

Another reason you're seeing a big Buffalo push is because of the money.

Visit Buffalo Niagara has a bigger budget and lot of the ads you see here are paid for by the Seneca Nation of Indians, all in exchange for operating a casino in the Buffalo city limits.

If you have a question you'd like answered, send Pat an email


Pat Taney

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