Local businesses prepare for the marathon weekend rush

Andrew Hyman
Updated: September 20, 2019 11:27 PM
Created: September 20, 2019 10:44 PM

ROCHESTER, N.Y. (WHEC) — It’s a busy Friday night for staff at Fleet Feet in Rochester as lines of people rush in to pick out all sorts of gear to get ready to go for marathon weekend. 

It's a rush that store co-owner, and marathon organizer, Ellen Brenner-Boutillier says lasts the entire weekend.


She says, as runners run the course they're not only getting a scenic view of the city, they're also are coming close to its businesses.

Though she says it's not just runners involved.

"When you have 3,000 people stomping along the street, plus you have all the volunteers and spectators, that's a lot of people creating energy," she said.

Brenner-Boutillier says restaurants usually see a spike in crowds throughout the weekend. So we made a few calls to places like Jine’s Restaurant in the Park Avenue neighborhood and the Genesee Brew House in High Falls.

We were told the marathon crowd is always surging in and it's a point which some local runners we spoke to agree with.

"We're supporting local Rochester businesses, going out to brunch together," said Bunny Dugo.

"There's the whole day, maybe depending on the person and their experiences and depending on if your local or not," said Justin Bender.

As for the non-local crowd, Brenner-Boutillier says the more people the marathon can draw from outside the area, the more exposure the city gets. She estimates roughly 15% of runners come from out of state.

That's a number runners want to see grow.

"It’d be awesome if it continues that way and people come in from out of town," said Bender.

"I think it’s a great opportunity, I love where we live," agreed Dugo.

It’s an opportunity Brenner-Boutillier says will keep on running.

"They have to stay somewhere, they have to eat somewhere."

The two-day event kicks off with the 5k race Saturday at 8:30 a.m., followed by the kids' race.

As for the marathon on Sunday -- you can watch a live feed from the finish line here online by clicking on the "Watch Now" tab.

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