News or Noise: Man burns house down from lighting Nike sneaker on fire

September 12, 2018 11:50 PM

The post is from 

A picture, which appears to be a screen grab from Fox News, says, "A Rochester man has been arrested after he accidentally burned down his home by attempting to burn a pair of Nike sneakers in protest of the latest Colin Kaepernick ad." 


It goes on to say, "26-year-old Jason Helms placed a pair of Nike sneakers in his garage and soaked them in kerosene before lighting them on fire and filming it with his iPhone. The fire ended up spreading to the garage walls and ceiling before spreading to his actual home. Helms called 911 but by the time firefighters arrived they were unable to save his home."

News10NBC double checked with our colleagues and we never covered this fire. Next, we did a quick Google search of Jason Helms. 

It turns out the exact same story appears on multiple websites. 

The only thing that's the location.  

The viral story uses Rochester, NY along with Bartlesville, OK and the state of Florida making this story all noise.  


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