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News10NBC's Health & Wellness Expo: One month away from the largest health event in our region

Deanna Dewberry
Updated: September 05, 2019 08:11 PM
Created: September 05, 2019 05:28 PM

ROCHESTER, N.Y. (WHEC) — It's not every health fair where you can test your Ninja Warrior skills and have your blood glucose checked, all while your kids bounce their cares away in an air-filled bundle of fun.

“A lot of fun activities,” said Yvonne Donnelly, a field marketing representative for MVP Health Care. “We got putting greens, and we got people that are going to doing demonstrations and just providing that overall. It’s going to be fun!"

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The News10NBC Health and Wellness Expo presented by MVP Health Care will be held on Sat., Oct. 5 and is a partnership between the television station and the insurance provider. Event leaders say it promises to be much more than a health fair.  It’s going to be a health expo – a place where health information and family fun meet.

"There have been other expos, but we believe this is going to be the biggest one that's ever been held in Rochester," said Richard Reingold, general manager for News10NBC.

Just how big will it be? Event leaders say it will be big enough to fill the 60,000 square foot event space at RIT’s Gordon Field House and Activities Center.   

“I think that's one of the greatest things is that we do a lot of health fairs around the community, but nothing on the scale of this," Donnelly said. "So we were like, ‘Sure we're going to do this!’ And to partner with Channel 10? What a great relationship! What a great partnership!”

MVP Health Care is joining News10NBC to bring Rochester an event like none the area has seen before, and it’s free to the public. Dozens of organizations are participating, many of which will be offering free services, resources, and screenings that are essential to ensuring good health.

That’s especially important in Monroe County. According to the latest statistics provided by the New York Department of Health, the rate of people who die from cancer and stroke is higher in Monroe County than the rest of the state, excluding New York City.

And many of these deaths could be prevented with early detection tools and lifestyle changes.  

According to extensive research reported in the New England Journal of Medicine, genetics is a risk factor in about 30% of premature deaths, environmental factors in 20%, and health care or lack thereof in 10%. But the greatest risk factor for premature death is individual behavior at 40%. You are the greatest determinant in the quality of your health. 

"We have this great megaphone, and we saw this as an opportunity," Reingold said. "We look for opportunities where we can make a difference in the community."

That's why News10NBC is inviting the public to celebrate health on Oct. 5, all while having a whole lot of fun.

"You need a holistic approach right to your health and wellness,” Donnelly said. “So bring your kids. Bring your moms. Bring your grandparents. Bring everybody. There's going to be something for everybody."

Event leaders are providing free transportation from downtown Rochester to RIT. You can catch a bus from Ashbury FirstUnited Methodist Church located at 1050 East Ave. to RIT every hour from 9:30 a.m. to 4:30 p.m.

More information on the Health & Wellness Expo can be found here.


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